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Chen Joanne Lyu

TitleProf,Asst
InstitutionUniversity of Oklahoma Health Sciences Center
DepartmentStephenson Cancer Center
AddressRP655 400
655 Research Parkway
Oklahoma City OK 73104
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    Collapse Biography 
    Collapse education and training
    University of California, San Francisco, California, USAPostdoctoral Fellow06/2024Tobacco Control
    The Chinese University of Hong Kong, Hong KongPhD12/2014Communication
    Fudan University, Shanghai, ChinaBA07/2004Broadcast Journalism

    Collapse Overview 
    Collapse overview
    Dr. Lyu is an Assistant Professor in the TSET Health Promotion Research Center and the Department of Family and Preventive Medicine. Trained as a communication scientist, she uses qualitative, quantitative, and mixed methods to address topics at the intersection of health communication and tobacco control. Dr. Lyu's current research primarily focuses on developing, optimizing, and implementing digital interventions for tobacco cessation, as well as health communication and marketing related to novel nicotine products, such as e-cigarettes and oral nicotine products.

    Dr. Lyu values social support, especially from peers, and emphasizes cultural appropriateness in intervention design. She developed the first social media-based peer mentoring program for e-cigarette cessation among young populations. This program has the potential to integrate into tobacco cessation interventions for diverse groups and other health behavior change interventions, addressing the common challenge of reduced engagement over time in social media interventions, and further enhancing their efficacy.

    Collapse Research 
    Collapse research activities and funding
    K01DA063913     (Lyu, Chen Joanne)May 1, 2026 - Apr 30, 2031
    NIH/NIDA
    Integrating Peer Mentoring Into Social Media-Based Vaping Cessation Interventions for Young Adults
    Role Description: The overall goal of the proposed research is to develop a feasible and acceptable peer mentoring system for adolescent vaping interventions delivered on social media.
    Role: Principal Investigator
    HPRC Seed Grant     (Lyu, Chen Joanne and Hébert, Emily)Jul 1, 2025 - Jun 30, 2027
    TSET Health Promotion Research Center
    Developing a Just-in-Time Adaptive Intervention to Help Young Adults Achieve and Sustain Abstinence from Nicotine Vaping
    Role Description: This project will develop a Just-in-Time Adaptive Intervention (JITAI) for young adult e-cigarette users, targeting real-time predictors of vaping and lapse to support cessation and sustained abstinence.
    Role: Principal Investigator
    R01CA268491     (Ling, Pamela)Sep 9, 2024 - Aug 31, 2029
    NIH/NCI
    Social media support groups for adolescent vaping cessation
    Role Description: We will develop a scalable 'toolkit' version of a vaping cessation intervention, delivered in Instagram groups for adolescents, and implement it with community partners in four states.
    Role: Co-Investigator
    F32CA265059     (Lyu, Chen Joanne)Dec 1, 2021 - Nov 30, 2022
    NIH/NCI
    Developing a peer mentoring system for social media adolescent vaping cessation interventions
    Role Description: The overall goal of the proposed research is to develop a feasible and acceptable peer mentoring system for adolescent vaping interventions delivered on social media.
    Role: Principal Investigator

    Collapse Bibliographic 
    Collapse selected publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.
    Newest   |   Oldest   |   Most Cited   |   Most Discussed   |   Timeline   |   Field Summary   |   Plain Text
    PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Lyu JC, Galimov A, Ganz O, Ling PM, Stanton C, Ozga JE. Clear in California: Sesh+ nicotine pouches' advertising under flavor restrictions. Tob Prev Cessat. 2026; 12. PMID: 42110376; PMCID: PMC13156920.
      Citations:    
    2. Afolabi A, Brown E, Lyu JC, Ling PM, Rustad AM, Davis AE, Hoffman BL, Pugliano-Mauro M. Combating Dermatologic Misinformation on Social Media via a Training Program for Health Care Professionals: Protocol for a 2-Phase Pilot Mixed Methods Study. JMIR Res Protoc. 2026 Apr 08; 15:e81003. PMID: 41950286; PMCID: PMC13060740.
      Citations:    
    3. Jiang N, Yang J, Kaplan SA, Rogers ES, Tsoh JY, Lyu JC, Sherman SE. Decision-Making on Nicotine Replacement Therapy Use and Product Selection: An Explorative Qualitative Study Among Chinese Americans Who Smoke. Int J Environ Res Public Health. 2026 Mar 16; 23(3). PMID: 41899749; PMCID: PMC13026763.
      Citations:    
    4. Ling PM, Lyu JC, Lisha NE, Nguyen N, Gribben V, Ramo DE. Social Media Support Groups for Youth Nicotine Vaping Cessation: An RCT. Am J Prev Med. 2026 Feb 20; 71(2):108314. PMID: 41724253.
      Citations:    
    5. Han E, Lyu JC, Ling PM. An Exploratory Typology of Tobacco-Related Misleading Content on Social Media: Qualitative Analysis of Instagram and TikTok. J Med Internet Res. 2025 Dec 17; 27:e78854. PMID: 41406469; PMCID: PMC12756659.
      Citations:    
    6. Lyu JC, Ozga JE, Stanton CA, Hrywna M, Ganz O, Cornacchione Ross J, Sharma A, Ling PM. Advertising the leading US nicotine pouch brand: a content analysis of ZYN advertisements from 2019 to 2023. Tob Control. 2025 May 07. PMID: 40335264.
      Citations: 3     Fields:    
    7. Afolabi A, Cheung E, Lyu JC, Ling PM. Short-Form Video Informed Consent Compared With Written Consent for Adolescents and Young Adults: Randomized Experiment. JMIR Form Res. 2024 Nov 22; 8:e57747. PMID: 39576682; PMCID: PMC11624449.
      Citations:    
    8. Rastogi K, Czaplicki L, Spindle TR, Moran MB, Ozga JE, Stanton CA, Lyu JC, Ling PM. Affiliate marketing for nicotine products: Juice Head 'Share a Sale' programme and its implications. Tob Control. 2024 Oct 04. PMID: 39366757; PMCID: PMC12351551.
      Citations:    
    9. Yao T, Lea Watkins S, Sung HY, Wang Y, Gu D, Chen Lyu J, Lightwood J, Max W. Association between tobacco product use and respiratory health and asthma-related interference with activities among U.S. Adolescents. Prev Med Rep. 2024 May; 41:102712. PMID: 38586468; PMCID: PMC10995971.
      Citations:    
    10. Lyu JC, Meacham MC, Nguyen N, Ramo D, Ling PM. Factors Associated With Abstinence Among Young Adult Smokers Enrolled in a Real-world Social Media Smoking Cessation Program. Nicotine Tob Res. 2024 Feb 15; 26(Supplement_1):S27-S35. PMID: 38366340; PMCID: PMC10873491.
      Citations:    
    11. Lyu JC, Sung HY, Yao T, Jiang N, Quah ACK, Meng G, Jiang Y, Fong GT, Max W. Cigarette Gifting Among Nonsmokers in China: Findings From the International Tobacco Control China Survey. Nicotine Tob Res. 2023 Apr 06; 25(5):928-936. PMID: 36574502; PMCID: PMC10077925.
      Citations:    
    12. Lyu JC, Olson SS, Ramo DE, Ling PM. Delivering vaping cessation interventions to adolescents and young adults on Instagram: protocol for a randomized controlled trial. BMC Public Health. 2022 Dec 10; 22(1):2311. PMID: 36496358; PMCID: PMC9735274.
      Citations:    
    13. Lyu JC, Afolabi A, White JS, Ling PM. Perceptions and Aspirations Toward Peer Mentoring in Social Media-Based Electronic Cigarette Cessation Interventions for Adolescents and Young Adults: Focus Group Study. JMIR Form Res. 2022 Dec 01; 6(12):e42538. PMID: 36454628; PMCID: PMC9756117.
      Citations:    
    14. Lyu JC, Huang P, Jiang N, Ling PM. A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies. Int J Environ Res Public Health. 2022 Jul 28; 19(15). PMID: 35954623; PMCID: PMC9367763.
      Citations:    
    15. Jiang N, Rogers ES, Cupertino P, Zhao X, Cartujano-Barrera F, Lyu JC, Hu L, Sherman SE. Development of a WeChat-based Mobile Messaging Smoking Cessation Intervention for Chinese Immigrant Smokers: Qualitative Interview Study. JMIR Form Res. 2022 Jun 30; 6(6):e36091. PMID: 35771603; PMCID: PMC9284363.
      Citations:    
    16. Lee A, Chang AA, Lyu JC, Ling PM, Hsia SL. Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups. Int J Environ Res Public Health. 2022 Jun 14; 19(12). PMID: 35742557; PMCID: PMC9224383.
      Citations:    
    17. Lyu JC, Sung HY, Yao T, Quah ACK, Jiang Y, Fong GT, Max W. Receiving and giving electronic cigarettes as gifts in China: Findings from International Tobacco Control China Survey. Prev Med Rep. 2022 Jun; 27:101763. PMID: 35321216; PMCID: PMC8935514.
      Citations:    
    18. Lyu JC, Huang P, Ling PM. Electronic cigarette related topics with conflicting arguments in Chinese newspapers. Tob Induc Dis. 2022; 20:25. PMID: 35342381; PMCID: PMC8895478.
      Citations:    
    19. Lyu JC, Wang D, Mao Z, Ling PM. Evolution of media frames about e-cigarettes from 2004 to 2019: a content analysis of newspapers in China. Health Educ Res. 2022 Jan 22; 36(4):456-466. PMID: 33997888; PMCID: PMC9115326.
      Citations:    
    20. Lyu JC, Luli GK, Ling PM. Vaping discussion in the COVID-19 pandemic: An observational study using Twitter data. PLoS One. 2021; 16(12):e0260290. PMID: 34879077; PMCID: PMC8654216.
      Citations:    
    21. Nguyen N, Neilands TB, Lisha NE, Lyu JC, Olson SS, Ling PM. Longitudinal Associations Between Use of Tobacco and Cannabis Among People Who Smoke Cigarettes in Real-world Smoking Cessation Treatment. J Addict Med. 2022 Jul-Aug 01; 16(4):413-419. PMID: 34619713; PMCID: PMC8980109.
      Citations:    
    22. Lyu JC, Han EL, Luli GK. COVID-19 Vaccine-Related Discussion on Twitter: Topic Modeling and Sentiment Analysis. J Med Internet Res. 2021 Jun 29; 23(6):e24435. PMID: 34115608; PMCID: PMC8244724.
      Citations:    
    23. Lyu JC, Wang DI, Huang P, Ling P. News Media Coverage of E-Cigarettes: An Analysis of Themes in Chinese Newspapers. Int J Commun. 2021; 15:2827-2848. PMID: 41668969; PMCID: PMC12885366.
      Citations:    
    24. Lyu JC, Luli GK. Understanding the Public Discussion About the Centers for Disease Control and Prevention During the COVID-19 Pandemic Using Twitter Data: Text Mining Analysis Study. J Med Internet Res. 2021 Feb 09; 23(2):e25108. PMID: 33497351; PMCID: PMC7879718.
      Citations:    
    25. Wang D, Lyu JC, Zhao X. Public Opinion About E-Cigarettes on Chinese Social Media: A Combined Study of Text Mining Analysis and Correspondence Analysis. J Med Internet Res. 2020 Oct 14; 22(10):e19804. PMID: 33052127; PMCID: PMC7593864.
      Citations:    
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