"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
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click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2003 | 0 | 1 | 1 |
| 2008 | 0 | 1 | 1 |
| 2010 | 1 | 1 | 2 |
| 2017 | 1 | 0 | 1 |
| 2022 | 0 | 1 | 1 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Mastering the Topic, the Message, and the Delivery: Leveraging the Social Marketing Mix to Better Implement Sports Injury Prevention Programs. J Orthop Sports Phys Ther. 2022 Feb; 52(2):55-59.
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A Social Marketing Approach to 1% Milk Use: Resonance Is the Key. Health Promot Pract. 2018 05; 19(3):437-444.
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Reliability and validity of the youth asset survey: an update. Am J Health Promot. 2010 Sep-Oct; 25(1):e13-24.
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Master plans for pedestrian and bicycle transportation: community characteristics. J Phys Act Health. 2010 Mar; 7 Suppl 1:S60-6.
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Policy and health implications of using the U.S. Food and Drug Administration product design approach in reducing tobacco product risk. Curr Drug Abuse Rev. 2008 Jun; 1(2):135-41.
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Promoting pneumococcal immunizations among rural Medicare beneficiaries using multiple strategies. J Rural Health. 2003; 19(4):506-10.