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Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise.
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Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise.
Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise. Public Health. 2013 Feb; 127(2):134-42.
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subject areas
Attitude to Health
Attitude to Health
Commerce
Commerce
Humans
Humans
Prevalence
Prevalence
Qualitative Research
Qualitative Research
Smoking
Smoking
Tobacco Industry
Tobacco Industry
Tobacco Products
Tobacco Products
Tobacco Smoke Pollution
Tobacco Smoke Pollution
United States
United States
authors with profiles
Michael S Givel