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Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise.
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Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise.
Campaign to counter a deteriorating consumer market: Philip Morris's Project Sunrise. Public Health. 2013 Feb; 127(2):134-42.
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subject areas
Attitude to Health
Commerce
Humans
Prevalence
Qualitative Research
Smoking
Tobacco Industry
Tobacco Products
Tobacco Smoke Pollution
United States
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Michael S Givel