Direct-to-Consumer Advertising

"Direct-to-Consumer Advertising" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus, MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure, which enables searching at various levels of specificity.

MeSH information

Definition | Details | More General Concepts | Related Concepts | More Specific Concepts

Advertising that directly targets consumers of certain products such as pharmaceuticals.

Descriptor ID	D000067088
MeSH Number(s)	J01.219.687.274.500
Concept/Terms	Direct-to-Consumer Advertising Direct-to-Consumer Advertising Advertising, Direct-to-Consumer Direct to Consumer Advertising Direct-to-Consumer Marketing Direct to Consumer Marketing Marketing, Direct-to-Consumer

Below are MeSH descriptors whose meaning is more general than "Direct-to-Consumer Advertising".

Technology, Industry, Agriculture [J]
Technology, Industry, and Agriculture [J01]
Commerce [J01.219]
Marketing [J01.219.687]
Advertising as Topic [J01.219.687.274]
Direct-to-Consumer Advertising [J01.219.687.274.500]

Below are MeSH descriptors whose meaning is related to "Direct-to-Consumer Advertising".

Below are MeSH descriptors whose meaning is more specific than "Direct-to-Consumer Advertising".

publications

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